YOU KNOW THE PEOPLE WHO VISIT YOU

SIX KEYS TO BRAND STRATEGIES THAT CONNECT >

5 You know the people
who visit you

Well, you don't know them personally. But
you know they came to visit and spend time
with you. You know where in the world they
live, which cities or towns, how often they
visit, how long they spent on your site, where they meander, even the route they follow to secrets you've hidden deep inside. You know what they like best, what they return to, and how many of them come back how often. You know the search words and phrases they use. You know if someone else linked them to you. You even know the browsers they are using. And you can track this by the month, day, and even hour. And once you have seriously studied these things, you can seriously manage visitor behavior. Can you imagine what marketing analytics like this cost today? It will surprise you. It's Analytics by Google. It's free. It's extraordinary. It's just another way your world has changed.

The future is affordable >

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