A LITTLE LEARNING
We know brands
How do you
accelerate your brand and your
business? Well, it pays to know what works
and what doesn't.
Ogilvy was a student of advertising for sixty years. We learned from him to be students of the brand. We have studied, shaped and worked with power brands for over 25 years, in five countries. With an insider's eye, we see what you see. We also see what you don't see.
Our white papers are designed to share insights that help you explore brand challenges and opportunities ...
Five aspects of a strong, well-developed brand. This is what strong brands accomplish when they are effectively managed and achieve power brand status. It's a very short step from being a good brand to becoming a great one. Managing on a brand platform is the smartest, fastest way to make that happen . . . more >
New site launch soon . . . A guide to living the ideas, values and truth of your brand. All about bringing your brand to the center of your company, organizing your company around it, and making your people powerful brand players. We redefine 'internal branding' and show how you make your brand real. A valuable resource for every customer-driven organization . . . more >
How do you expand a brand? Well, make sure you have a strong brand to begin with. We have studied successful fashion, cosmetic and fragrance marketers who push the envelope to create fresh, new ideas for customers while protecting -- and expanding -- brand traditions. If you are managing expansion, this is for you . . . more >
Brands grow, sometimes they proliferate. Sooner or later, you will have to evaluate brands for consolidation. But how do you make those decisions? What criteria to use? Few people are experts here. Data and analysis are critical and you need input from everyone who matters, but ultimately, consolidation is a judgment call. We share some practical insights and ideas, including a process for moving forward . . . more >
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