SIX KEYS TO BRAND STRATEGIES THAT CONNECT >
6 The future is affordable
The best
book on marketing this year will
be written about the economics of working
in an online world. For the cost of production
of a
series of television commercials for a
mainstream brand (or less), you
can create
a powerful web presence that opens every conceivable door to
your business. You can connect to people, one on one, for a fraction of
the cost of direct marketing. You can sustain beautiful relationships with
visitors for just pennies. Test new products with people who
care about you. Survey customers and become part of their world. Build a
new idea, a new business, a new brand. All this is major marketing. It's
never been more affordable, or more viable. And yet, in most companies,
technology still manages the web. You need to change this. You need
marketing talent driving this incredible resource. We
can help.
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