SIX KEYS TO BRAND STRATEGIES THAT CONNECT >
3 A lot of people
care
about you
Some of
your best friends aren't customers.
They are passionate fans. They know who you
are, what you believe, and have very strong
feelings about you. Maybe it was something
you did or something you said. Maybe it's just that you exist. But
passionate fans are passionately enthusiastic about you and don't keep
it a secret. They tell everyone what they know and what makes you great. Is
this strange? Not at all. Think about the car we recommend to a friend but
do not drive. Think about the colleges we admire but never attended. Think
about the store, catalog or website we discovered, but never shopped.
The truth is, a lot of people love you and care about you. This is a
powerful argument for building relationships with everyone who comes by,
or comes close.
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