Your children work, play and study online. Your family is online. Your competitors are online. You have your own favorite sites, forums, shops, blogs, programs, channels, and destinations, all part of your work life, and your play life. Make your brand part of this world. Let this familiarity, friendship, frequency, habit, repetition, discovery, and freedom work for you. That's new platform.
Brand intimacy means engaging with customers, prospects and influencers, in their space, by their rules.
So you aren't just doing business when a transaction happens. You aren't just connecting now and doing something else later. You aren't totally controlling relationships, you just let them happen.
You are available, on demand, online.
You are there when people want you.
You are in a place where they engage with everyone.
And yes, your website is part of it. But it's not everything. Your website is your space, which you control.
Your fans actually spend more time in their space, where they control the dialog, access the content they want, and manage their relationships using Facebook, LinkedIn, YouTube, Twitter, blogs and discussion forums, even Flickr.
If you are comfortable with this reality, you have a new way to create and sustain brand relationships.
We help you make it work.
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