WHO WE ARE

WHAT WE DO

OUR APPROACH


BRAND LEADERSHIP


THE POWER BRAND


BRAND PLANNING

BRAND ANALYSIS

BRAND STRATEGY

BRAND IDENTITY


LIVE YOUR BRAND

THE UNIVERSITY BRAND

LUXURY BRANDS

ACCELERATED BRANDING

THE ORGANIZATIONAL
BRAND


A LITTLE LEARNING

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PERSPECTIVE

 

 

 

PRINCIPLES

Managing luxury brands

Understanding the luxury brand

Expanding the brand platform

Creating a signature brand identity

Luxury opportunity

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There are, in fact, multiple ways for luxury brands to connect and grow. Building luxury brands that offer more and achieve more, and rebuilding others to be more, is where we focus.

Understanding the luxury brand >

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Most luxury brands are built on quality, status and recognition. Classically, the finest quality is superior. The highest possible price assures the greatest status. And a name that reflects history and tradition is best. That's what people expect. And that's true. But it's also a narrow perspective. In today's ultra-competitive environment, luxury brands should be offering more than price and status.