People love their online spaces. Brands love them, too. Facebook offers multiple features, all of which can work for a connected organization. Twitter is easy, simple, and perfect for brands that thrive on now and new. YouTube is an amazingly powerful tool and resource for any brand, period. Tools themselves aren't the issue. Applying them successfully is. That's living online.
Ultimately, brand intimacy is how you live your brand ® online, and how you make your brand accessible.
Yes, you have a website. Perhaps even a good website.
Unfortunately, most websites are such institutional power and control structures that they don't encourage informal, friendly relationships, and in fact, do everything possible to avoid them.
Therefore, to be a brand that connects, you must connect with online media that actually are designed to connect, attract, involve, share, host, inform, and entertain. And then you must participate.
Facebook, My Space, YouTube, Twitter, and their peers enable relationships and experiences that happen continuously, over time. Your fans already are participating. If you go there, as well, you are in the same place to attract them, connect, and do things with them. As you create new experiences, you can attract new fans.
It's up to you.
Our contribution helps you determine how to achieve it, with whom, with what, and where.
Let's connect.
ALL CONTENT © 2001-2010 LATHAM & COMPANY LLC. ALL RIGHTS RESERVED
LIVE YOUR BRAND ® IS A REGISTERED TRADEMARK OF LATHAM & COMPANY LLC