Most luxury brands live in a world that is small, if not tiny. It's a world of ten cities, twelve avenues, and four magazines. There is an institutionalized fear among luxury marketers to expand beyond this arena, unless it's a costly marketing visit to Valencia or the Hamptons or a charity event in New York or London. But the real opportunity is to look beyond habit and tradition. The goal is to identify people
with taste and discretion, whose attitudes are closely aligned with what you believe. These people have the power to grow your brand. We define the framework that brings them into your universe.
Creating a signature identity >
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