Forget advertising, emails, and websites, for a moment. Just think about the people who are important to you. Now make each of them more important. Get close to them. Bring them close to you. Let them be part of your life. Let them experience you. Not just when you feel like it, but when they feel like it. Keep doing this. Let there be no space between you. That's brand intimacy.
Just two words, but a profoundly motivating idea for the brand and the business that wants to grow:
Brand intimacy is about being close to people who have the power to make your future happen.
That's consumers, customers, prospects, partners, advocates, and influencers, as well as the simply curious, who by accident or design have discovered that you exist.
Brand intimacy is about connecting individually with each of these wonderful, remarkable, responsive human beings, in a human way.
It's about creating a dialog, a conversation, and sharing ideas that interest them and interest you.
It's about letting them into your life, literally, making them part of what you do. And in turn, becoming part of the way they live, play, think, act, talk, do.
Somewhere, sooner or later, what you do, make, or sell will become part of their lives. Why wouldn't it?
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