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PERSPECTIVE

 

 

BRAND IDENTITY

 

Creating brand identity

 

Once, brands were created as a package
design. Or as corporate identity. And that's
still true. But today most brands exist on
the web. Unless you are fast food, beer, or an automobile, your brand will be created online and you will expand its identity from there. Even if you are connected in other ways, you will live online. Online identity is so critically important for so many marketers, including luxury brands, universities and colleges, even major corporations -- if your brand isn't going to be perfected on the web, where will that happen? And if not now, when?
                 Even in smart companies, amazingly, responsibility for the web still exists in information technology, not marketing. If you want to grow and move forward, you have to change that. We can help.

Components of brand identity >

The world
has changed.

Creating a memorable, distinctive brand today means more than colors and graphics

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